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Mantura Projects

The following are a list of projects that will seed the initial Mantura database when it becomes available.  Have a project of your own in mind? Then please add to the list.

  • Mantura.com
  • Schemation PaaS
  • HedgeEm Twitch
  • HedgeEm Apple
  • dog_swap.com
  • entertainment_nearby.com
  • create_gambling_game.com

Mantura Projects

The following are a list of projects that will seed the initial Mantura database when it becomes available.  Have a project of your own in mind? Then please add to the list.

  • Mantura.com
  • Schemation PaaS
  • HedgeEm Twitch
  • HedgeEm Apple
  • dog_swap.com
  • entertainment_nearby.com
  • create_gambling_game.com

Elevator Pitch

• Hook – Attention grabbing first sentence, designed to hook the audience
• Pain Point – Define the problem and be clear as to who it impacts
• Solution – Explain briefly what your product/service is & how it solves the pain point
• Market Opportunity – How many people have the problem? i.e. what’s the potential for this?
• Business Model – How do I make money or indeed, how does this save money?
• Team – Impress upon the listener, that you’ve got an A-Team who are the obvious people
to crack this
• Ask – Finally, what do you want from the listener. It’s a call to action

 

Hook

There are multiple revolutions going on at the moment that are changing the way people and organisations work and and do business.

The GiG Economy is giving people opportunitys to work where, when and how they want to fit around their lifestyles.  Crowdsouring and Freelancing sites are making large pools of talented people availble for people or organisations to hire to deliver against their required outcomes. Crowdfunding and Investment generation portals provide a means for new business start-ups to secure the funds needed to start their journey.  Agile and Lean working practices are enabling organisation work in new ways to help bring new products to market quicker.

These are all great and are changing for the better our business world but there is no one solution that capitalises on all of these revolution.  We are missing an opportunity to change the way we create new business by bringing together all of these key .

If you took select parts of kickerstarter, freelancer, crowdsource, linked-in, rated people, ebay, and even clash-of-clans and mixed them together with some ‘special-sauce’ you could create something magic … you could create Mantura.

Pain Point

Consider these four scenios,

  1. You are an individual who as a great idea to develop the next big but lack the resoucers, finance or know-how to make it happen
  2. You are talented individual or can provide skills or services and would be happy to be paid in cash or equity or just for the kudos of creating something cool
  3. You are an invester looking to invest in the next big thing – or better catch yourself a unicorn
  4. You are a large organisation with resources on a bench who you could utilise in a way that will benefit either finanacially or reputationally.

Now image there is a single portal that you could go to if you were any of those individual above and find a solution to meet your requirements. You wont find one.  You will find lots of individual sites that can help you but none that are a one-stop-shop.

Solution

The Mantura Project is the solution – it is a portal for people of the Gig Econonmy

Market Opportunity

How many people have the problem? i.e. what’s the potential for this?

Business Model

How do I make money or indeed, how does this save money?

Team

Impress upon the listener, that you’ve got an A-Team who are the obvious people
to crack this

Ask

Finally, what do you want from the listener. It’s a call to action

FAQs

If I post my idea on Mantura wont it been copied and someone else make money other than me?

Possibly/Probably – but lets provide you with some reassurance to say why we think this is not a significant concern.

Think of lots of successful products and brands that could be easily copied then ask yourself the question … “if I wanted to copy those myself would I do it?” … some examples to ponder: eBay, Facebook, Monopoly, Roulette, Flappy Birds, Tetris, Three Card Poker etc.  In most cases no-one will copy the idea until it is sucessful and by the time it is successful you have either made your money and are happy (Flappy Birds, ThreeCardPoker,Tetris etc) or you have built a strong brand or user base that copying the product is unlikely to be a viable proposition (e.g. Facebook, ebay or Kickstarter).  In the case of the Mantura Project we are ‘eating our our dogfood’ and have been open with our designs and concepts since its inception.  If this reassurance is not enough for you, you still have the option of posting a private project that only those you invite and trust or those who sign NDAs can see.

On another note, the creator of the Mantura Project learnt from costly mistakes (both in terms of time and money) that being overly-concerned about IP protection can be the thing that kills the product … what is the point of protecting a product if it never gets lauched or is launched after someone else’s product got to market first.  In the case of Texas Hedge’Em we wasted thousands of pounds and almost a year trying to secure a US patent.  In the meantime lots of competitor products launched making the Hedge’Em proposition far less unique and valuable.  It was a similar story for Schemation; in 2002 Database Continuous Integration was in its embryonic stages and the opportunity for companies to launch new products were great but we made the mistake of trying to hide schemation from the world until every single bug was fixed. By the time we got live we ran-out-of-steam and there were too many other competitor products on the market and the barriers  to entry were to high.

In summary our advise is: adopt ‘the lean way’, get your product out there fast and use Mantura to do it better and faster than others – you will either ‘learn early’ and find your idea was not as great as you first thought it was and would have saved lots of time and money – or you would have build the next ‘unicorn’ that can’t easily be copied.

 

Ignore this bit … this is notes for simon to type up.   CA Service Now could easily copy mantura now – I am not concerned. (Mar 2017, 0 users).  Typically big business like to be ethical re copying IP. (On flip side many will copy even if you do have protection almost redering protection meaningless – also you need to pay a lot of money to protect.  Boolean logic suggests dont protect